No matter what industry you’re in, there are so many different ways that content marketing can help your business to grow. On the surface, it may seem like this process only involves writing blogs or making videos, but there’s much more to content marketing than just producing those types of media. In this piece, I will explain how content marketing works and why it has become so popular with consumers today.
Online business is changing dramatically with the rise of content marketing. In order to succeed, you need to be able to produce and deliver great content, but more than that, you need to know how to use that content effectively so that your business keeps moving forward no matter what the economy or your competition are doing. To be successful in this new world, you’ll need to learn how content marketing works from one of its leading practitioners. Here’s how content marketing can change the game for your business today and tomorrow.
What is Content Marketing?
Content Marketing can be defined as a form of marketing which focuses on generating and distributing valuable and relevant content to attract, engage and retain a targeted audience. Content Marketing is often referred to as inbound marketing because customers come to us instead of our pushing products at them. There are many ways in which businesses use Content Marketing such as blogging, social media, newsletters, ebooks, video, etc. Essentially any form of content that creates value for the customer. The goal with Content Marketing is that you are providing your customers with something that benefits them in some way. If you provide your customers with something they find useful then they will want to do business with you and continue their relationship with you.
Defining Influencer and Nano-Influencer
An influencer, in social media terms, is an individual who has a following on a particular network and tends to have high engagement with their posts. Brands often work with these individuals because they can have a significant impact on their audience. On the other hand, nano-influencers are more niche and appeal to smaller communities. They are often seen as more authentic because they are closer to their followers. I would recommend that smaller businesses look into this type of influencer because they may be able to get better results for less cost than with larger influencers. For example, if your business sells hats you might want to target someone like The Fedora Guy or someone with a similar style. However, if you wanted to reach people interested in horseback riding you might want to go for someone like Horse Girl Liddy who specializes in horseback riding gear reviews.
When Did it Become a Trend?
Content marketing has been around for a long time, but it has only recently gained momentum. We’re living in an age where people are more informed and as such, they want to make their own decisions. They no longer want to be spoon-fed information. Marketers now have to work hard in order to convince consumers that they should buy their products or services based on facts rather than emotions. It’s not enough to just advertise; you have to provide proof that your product will work better than your competitors’. Today’s savvy consumer wants proof of how your product will improve their life before they spend money on it. That’s why marketers need to do extensive research on what works best for their target audience and then showcase how their product will solve the problem. For example, this blog post is written with social media use in mind. You’ll notice that I mention specific tools and platforms that would benefit my readers if they want to get ahead in social media marketing. That kind of transparency goes a long way because these days, when people invest their time and money into something, they need to know it’ll pay off eventually
Why are We so Obsessed With it Now?
The first step to a successful campaign is to define your goals and objectives. What do you want to accomplish? Who are you targeting? What are your specific needs and what are their needs? Once you have these questions answered, you can start formulating ideas for a strategy.
The next step in developing a strategy is figuring out how much time, money, and resources are needed to execute it. Understanding how much work will be involved in managing content will help determine how much budgeting should be done.
Lastly, once you’ve finalized your goals and figured out what resources will be needed, it’s time to create an action plan for the entire process of starting a campaign. When creating an action plan, there are two key components: the editorial calendar and the distribution strategy. These two things outline how often to publish new content, as well as where that content will be distributed. A general rule of thumb when creating an editorial calendar is to publish new posts on a regular basis- at least 1-2x per month. Content doesn’t need to come with a set schedule; if topics or concepts don’t provide enough material for frequent publishing, then those should just be saved for when they’re relevant again.
All You Need to Know About Starting Your Own Campaign
The internet has given rise to what we know as social media; a place where we can live our lives, share our thoughts and interact with people around the world. The internet has also spawned what many call the attention economy, where attention is sought after and sold. With billions of users on Facebook alone, creating content that will grab an audience’s attention has become a priority for brands and businesses.
Content marketing is one way to achieve this goal by working with influencers to create relevant pieces of content for your business. Influencers are individuals or organizations who have a large following on social media, meaning they can help you get your message out there in exchange for something in return (usually money). So how do you find these influencers?
In this day and age, it’s no longer about who has the best product. It’s about who has the best story. As long as you have compelling stories, consumers will buy from you. So stop thinking in terms of how to push your products and start thinking in terms of how you can tell your story well and make it resonate with people. The better your story gets, the more money you’ll be able to generate. Content marketing is here to stay, so get on board! If you need help or are looking for guidance, please don’t hesitate to reach out. We’re always happy to answer any questions you may have!