When it comes to creating a successful display advertising campaign, targeting is key. Knowing who your audience is and understanding the types of people who may be interested in your product or...
Google Trends is a powerful tool that can help advertisers gain valuable insights into the interests and behaviors of their target audience. By utilizing Google Trends, marketers can identify opportunities to reach...
Advertisers today are presented with many options to reach their desired audience. One of the most popular and effective options is custom intent audiences. Custom intent audiences provide the opportunity to create...
A recent study by the Bureau of Economic Analysis (BEA) estimated that advertising expenditures in the United States grew from $122 billion in 2007 to $168 billion in 2012, representing an increase...
How to advertise to homeowners? Unfortunately, this question has no single answer and depends on your approach and the nature of your business. There are several effective ways to advertise to homeowners,...
No matter what industry you’re in, there are so many different ways that content marketing can help your business to grow. On the surface, it may seem like this process only involves...
SMM did not open their IPO until 2013 when they decided to go public. They made the choice to go public after several years of rapid growth and success in the marketplace....
Affiliate marketing, much like any other kind of business, requires business licenses if you’re selling goods and services. Depending on where you live, this could mean that you have to register your...
